Make the most of your development site
Get a feasibility-backed appraisal and a campaign strategy built for today’s developer market.
Whether you’re divesting a DA-approved site, raw land, or a future rezoning opportunity, our Project Team delivers strategies that maximise value under a risk-controlled environment.
Backed by $2.8B+ in transactions, deep developer relationships, and a database of 51,000+ active buyers, we help owners secure premium outcomes through competition-driven campaigns.
Our expertise includes:
DA -Approved Sites
Raw Sites
Medium & High Density Sites (R3/R4)
Land Subdivision Sites
LMR Sites
Seniors Living & Aged Care Sites
DA-Approved Childcare Sites
Call Us
Visit Us
Level 1, 15-17 Argyle Street, Parramatta, NSW 2150
Our development site sales framework
Feasibility-driven pricing and strategic positioning
We assess your site through a developer’s lens: GRV assumptions, construction cost sensitivities, planning controls, uplift potential, and market absorption.
This ensures your site is priced and positioned in a way that gives qualified developers the confidence to compete, not hesitate.
Deep developer network and alternate buyer reach
We engage every major buyer category relevant to development sites:
Active developers & builder–developers
Local and offshore Asian capital groups
Institutional and private developers
Seniors living, childcare, community & religious operators
Rezoning-focused buyers and strategic land assemblers
Our reach extends beyond the open market — tapping into off-market pipelines and long-term developer relationships built across Western Sydney and metropolitan Sydney.
These groups often compete harder when shown the correct narrative and feasibility pathway.
Campaign strategy built around transparency and competition
Whether through EOI, Auction, Tender, or targeted off-market placement, our campaigns are engineered to:
Build momentum and buyer depth
Highlight planning benefits and GRV potential
Showcase the site’s future development value
Drive transparent competition between diverse buyer groups
Provide real-time reporting and feedback
This structured, risk-controlled process consistently delivers premium outcomes for development site owners.
Why choose RWC Western Sydney?
DEVELOPMENT SITE EXPERTISE
We understand the full development lifecycle – from GRV modelling and construction feasibility, to planning uplift and future absorption rates. This ensures your site is positioned with precision, clarity, and real buyer confidence.
ACCESS TO EVERY MAJOR BUYER GROUP
We engage traditional developers, builder-developer groups, offshore capital, and alternate-use operators such as seniors living, religious organisations and aged care providers – widening your buyer pool and driving premium outcomes.
HARDWORKING, HIGH-PERFORMANCE TEAM
Recognised as one of Western Sydney’s most proactive sales teams, we focus intensely on buyer engagement, enquiry depth and structured competition to maximise outcomes for development site owners.
A TEAM BUILT TO MAXIMISE VALUE
With deep experience, strategic discipline and unmatched market reach, our team is dedicated to securing the strongest result the market will deliver – through a process that is seamless, informed and results-focused.
SPECIALIST TRACK RECORD
We’ve successfully transacted DA-approved sites, raw land, rezoning parcels, mixed-use development opportunities and large-scale infill projects across Sydney – consistently delivering results in all market conditions. View our track record here.
BROADER RAY WHITE NETWORK SUPPORT
Backed by Ray White Projects, Valuations, Capital and Asian Investment Services, we provide developers with the feasibility, GRV insights and funding confidence needed to compete strongly.
SOLD & LEASED OVER
640
PROPERTIES IN THE LAST 5 YEARS
TOTALLING
$2.8+ BILLION
IN TRANSACTIONS
A DATABASE WITH OVER
51,000
ACTIVE BUYERS & SELLERS
Latest successes
SOLD VIA EOI
$80,000,000
DA Approved Multi-Stage Residential Development – Sold for $80,000,000 + GST following a competitive Expressions of Interest campaign, driven by the site’s DA approval, scale and proximity to major transport and retail infrastructure.
DEVELOPMENT SITE
SOLD AT AUCTION
$4,200,000
Mortgagee in Posession – Rare OSD Basin Lot Investment – Sold for $4,200,000 after a competitive Expressions of Interest campaign generated strong enquiry, prompting the sales strategy to shift to auction. The in-room auction attracted multiple registered bidders, resulting in a premium outcome for this DA-approved subdivision site in Box Hill.
96ENQUIRIES
DEVELOPMENT SITE
SOLD AT AUCTION
$4,725,000
Deceased Estate – Sold for $4,725,000 after a highly competitive campaign that drew strong developer interest for this 847sqm site directly opposite the incoming North Strathfield Metro. The on-site auction saw multiple registered bidders competing, driven by the site’s TOD uplift potential and tightly held Inner West location.
DEVELOPMENT SITE
SOLD AT AUCTION
$2,450,000
Deceased Estate – Sold for $4,725,000 after a highly competitive campaign that drew strong developer interest for this 847sqm site directly opposite the incoming North Strathfield Metro. The on-site auction saw multiple registered bidders competing, driven by the site’s TOD uplift potential and tightly held Inner West location.
DEVELOPMENT SITE
Here's what our clients have to say...
Find out what your property could really achieve
Get a free, no-obligation assessment from Western Sydney’s leading commercial property experts – whether you’re considering selling, leasing, or require asset management, our specialists can perform an appraisal to give you an idea of the property’s value. Contact us to learn more.
Call Us
Visit Us
Level 1, 15-17 Argyle Street, Parramatta, NSW 2150
Supported by a team of experts in Western Sydney
Peter Vines
Managing Director
Joseph Assaf
Director
Victor Sheu
Director
Troy Wang
Sales Executive
Owen White
Industrial Sales Executive
Andrew Sacco
Sales Executive
Marcus Auddino
Industrial Sales Executive
Ali Kheir
Industrial Sales Executive
Christopher Baissari
Assistant to Joseph Assaf
Chantel Brillantes
Marketing Manager
Monh Ly
Campaign Manager
Marcus Tole
Analyst
Christian Finianos
Researcher
Robert Napoli
Senior Leasing Executive
Samuel Gong
Senior Leasing Executive
Joyce Elkouberci
Director Asset Management
Callum Mckay
Asset Manager
Adrian Harb
Junior Asset Manager
Marcus Fung
Junior Asset Manager
Annika Ward
Junior Asset Manager
Harry Lahood
Junior Asset Manager
Zeina Tajik
Accounts Asset Management
Ruby Rozental
Director of Strategy
Hannah Carney
Director of Operations
Pauline Waterford
Finance Manager
Christian Brillantes
Office Manager
Michaela Heys
Administrative Assistant
Frequently Asked Questions
What’s included in a development site appraisal?
We assess your site’s potential through a feasibility lens — including planning controls, DA status, GRV (Gross Realisation Value), construction cost sensitivity, comparable development sales, developer demand and alternate-use buyer potential. You receive a clear view of what your site could achieve in today’s market.
How do you determine the value of a development site?
Value is driven by feasibility.
We combine DA information, zoning, density, GFA potential, market evidence, developer sentiment and buyer depth across our network to estimate a realistic value range. The goal is to guide owners with data, not guesswork.
Do you work with DA-approved, raw or rezoning sites?
Yes. We regularly handle DA-approved opportunities, raw land, R3/R4 high-density sites, mixed-use parcels, land subdivisions and future uplift or rezoning sites.
Do you sell to more than just traditional developers?
Yes. We also engage builder–developers, offshore capital, seniors living operators, religious organisations, community groups and alternate-use buyers who often compete more aggressively than traditional developers.
Can you help me understand if now is the right time to sell?
Yes. Your appraisal includes a discussion around current feasibility conditions, buyer demand, construction cost implications and market timing — so you can make an informed decision with confidence.
What’s the best method of sale for a development site?
It depends on the asset.
We advise whether Auction, EOI, Tender or a targeted off-market process will attract the strongest buyer pool and competitive tension for your specific site.
Do you provide guidance on GRV, density or future development potential?
Yes. We provide high-level feasibility guidance and collaborate with Ray White Projects, planners and architects when needed to help buyers understand your site’s future potential.
How long does a development site campaign take?
On average, 4–6 weeks for a full campaign.
Off-market placements can be quicker depending on buyer match.
What information do you need from me before starting?
Any DA documents, surveys, concept plans, planning history, leases (if improved), site boundaries and relevant correspondence. If you don’t have some of these, we can obtain what’s needed.