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From EOI to Auction: A $14.7M Industrial Sale in Huntingwood

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Peter Vines

Achieving a premium sale outcome often comes down to one thing: creating genuine competition. For 6 Woods Close, Huntingwood, our team identified strong buyer depth early and made a strategic decision to adjust the campaign format to maximise competitive tension and price discovery. This case study highlights how a mid-campaign pivot from Expressions of Interest (EOI) to a live in-room auction delivered a standout result for the vendor.

Property Snapshot

  • Property: 6 Woods Close, Huntingwood
  • Sale Method: In-room auction (pivoted from EOI)
  • Sale Price: $14,710,000 (sold under the hammer)
  • Site Area: 9,500 sqm*
  • Building Area: 3,518 sqm*
  • Net Income: $497,692.36 + GST
  • Net Yield: 3.38%
  • Vendor: RA Peel Holdings Pty Ltd
  • Buyer: Private investor
  • Agents: Victor Sheu, Owen White & Peter Vines


Overview

6 Woods Close, Huntingwood comprises a freestanding industrial facility providing a total building area of 3,518 sqm*, including approximately 2,700 sqm* of high-clearance warehouse and 817 sqm* of office accommodation. The property benefits from a fully gated layout, 21 car spaces and surplus yard area, offering excellent truck and container access. Strategically positioned within one of Western Sydney’s most established industrial precincts, the property attracted interest from a broad mix of investors, funds and owner-occupiers.

The Situation

The campaign commenced as an Expressions of Interest process, designed to capture early market feedback and qualify the depth of buyer demand. Engagement was immediate and strong across key channels, with the campaign generating:
  • 93 enquiries from active buyers
  • 25 inspections conducted throughout the campaign
  • 17 formal offers received
As the EOI progressed, it became clear that buyer competition extended beyond what a closed-offer process could fully harness.

The Strategy

Recognising the depth of competition, the RWC Western Sydney team made a strategic decision to pivot from EOI to a live auction format, ensuring all qualified parties had an opportunity to compete in a transparent environment. This approach was designed to:
  • Create competitive tension between qualified parties
  • Encourage real-time price discovery in a transparent process
  • Maintain momentum built through strong enquiry and inspections
  • Maximise outcome certainty for the vendor through clear buyer qualification


The Result

The strategy proved highly effective, with the property selling under the hammer for $14,710,000, exceeding the highest EOI offer by a significant margin and delivering a premium outcome for the vendor.

Why It Worked

This case study demonstrates the value of adapting sales strategy to match buyer behaviour and market depth. Key contributors to the outcome included:
  • Strong pre-campaign engagement validating genuine buyer demand
  • A timely pivot to auction to unlock competition and transparency
  • Broad marketing exposure across digital, database, social and on-site channels
  • Clear execution and buyer qualification to maintain momentum through to auction day
The result reinforces the strength of the Western Sydney industrial market and highlights our team’s ability to execute flexible campaigns that deliver premium outcomes.

Considering a Sale?

If you’re considering selling a similar industrial asset and want a strategy tailored to market conditions and buyer behaviour, speak to the team with a proven track record across Western Sydney. *Approximate. All areas are indicative only.

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