Joseph Assaf
Joseph has spent his career building a reputation across Western Sydney, particularly Parramatta and the surrounding region, on a foundation of honesty, transparency and consistency. He’s played an integral part in some of the area’s major commercial sales and leasing transactions, transacting over $1 billion in commercial property across the region, and it shows in a client base built largely on repeat business and referrals.
Joseph reads opportunities early, and helps clients position for both immediate return and longer-term growth potential, backed by negotiation skills and marketing campaigns tailored to each asset rather than a one-size-fits-all approach.
His performance has been recognised at both state and national levels. In 2024, he received the REINSW Award for Excellence – Commercial Salesperson of the Year and was recognised by REA as one of Australia’s leading commercial agents.
A 10 year consecutive Elite Performer, Joseph has remained in the top 2% of the entire Ray White network nationwide, recognising his sustained excellence and outstanding results.
Development Sites
Retail
Industrial
Commercial
Block of Units
Childcare
Notable Transactions
140 Martin Road, Badgerys Creek
Sale Price
$10,230,000
Asset Type
DA Approved Site
Year
2023
54-56 Albert Street, North Parramatta
Sale Price
Circa $12 million
Asset Type
Block of 23 Dwellings
Year
2022
45-57 Moxhams Road, Punchbowl
Sale Price
$30,000,000
Asset Type
Industrial
Year
2021
287-291 King Street, Newtown
Sale Price
$13,000,000
Asset Type
Mixed Use Freehold
Year
2021
6-10 Harrow Road, Auburn
Sale Price
$21,080,000
Asset Type
Development/Retail
Year
2020
302 Church Street, Parramatta
Sale Price
$15,600,000
Asset Type
Retail
Year
2019
Transaction Record
| Address | Sale Price |
|---|---|
| 45-57 Moxon Road, Punchbowl | Circa $30 million |
| 6-10 Harrow Road, Auburn | $21,080,000 |
| 302 Church Street, Parramatta | Circa $15 million |
| 287 - 291 King Street, Newtown | $13,000,000 |
| 54- 56 Albert Street, North Parramatta | Circa $12 million |
| 328-336 Liverpool Road, Ashfield | Circa $12 million |
| 35 Smith Street, Parramatta | $10,500,000 |
| 593 Old Illawarra road, Menai | $10,300,000 |
| St Marys | $9,700,000 |
| 530-532 Woodville Road, Guildford | $9,500,000 |
| 140 Martin Road, Badgerys Creek | $9,300,000 |
| 6A Nancarrow Avenue, Ryde | $8,800,000 |
| 26 Marion Street, Parramatta | $8,050,000 |
| 14 Bernera Rd, Prestons | $8,000,000 |
| 156-158 Henry Street (20 Riley Street), Penrith | $7,820,000 |
| 42 Waterworth Drive, Narellan Vale | $7,575,000 |
| 7-9 Morton Street, Parramatta | $7,502,000 |
| 1 Santley Crescent, Kingswood | $7,500,000 |
| 123 Peninsula Drive, Breakfast Point | $7,300,000 |
| 159 Rowe Street, Eastwood | $7,250,000 |
| 37 Patricia Street, Blacktown | $6,805,000 |
| 69 Woodstock Street, Guildford | $6,800,000 |
| 12 Henley Road, Homebush West | $6,750,000 |
| 14 Stoddart Road Prospect | $6,600,000 |
| 559-561 Crown Street, Surry Hill | $6,650,000 |
| 2 & 4 Alfred Street, Westmead | $6,250,000 |
| 13 Charles Street, St Marys | $6,200,000 |
| 44-48 Windsor Road, Kellyville | $5,900,000 |
| 25, 27 & 29 Hardy Street & 58 Sackville Street, Fairfield | $5,830,000 |
| 130 - 132 Elizabeth Drive, Liverpool | $5,685,000 |
| 65 Moxhams Road, Northmead | $5,325,000 |
| 1 Chatham Rd, West Ryde | $5,200,000 |
| 21-23 Pirie Street, Liverpool | $5,200,000 |
| 23 Hassall Street, Parramatta | $5,145,000 |
| 44-46 Maple Road, Casula | $5,080,000 |
| 93-143 Hoxton Park Road, Liverpool | $5,000,000 |
| 153 George Street, Parramatta | $5,000,000 |
| 258 - 268 Pennant Hills Road, Thornleigh | $4,950,000 |
| 3 Burbang Crescent Rydalmere | $4,950,000 |
| 26 Meredith Street, Bankstown | $4,925,000 |
| 320 Railway Terrace, Guildford | $4,800,000 |
| 27-29 Tennyson St, Parramatta | $4,766,000 |
| Auburn Omega Senior College | $4,750,000 |
| 121 Queen Street, North Strathfield | $4,725,000 |
| 74-76 Marlborough Road, Homebush West | $4,700,000 |
| 28 Grose Street, Parramatta | $4,670,000 |
| BP Bargo, 116-118 Railside Avenue, Bargo | $4,650,000 |
| 11 Pitt Street, Parramatta | $4,600,000 |
| 196-198 Haldon Street, Lakemba | $4,520,000 |
| 98 Parramatta Road, Liverpool | $4,500,000 |
| 794 Victoria Road, Ermington | $4,500,000 |
| 421 Park Road, Regents Park | $4,450,000 |
| 6 Palmer Street Parramatta | $4,400,000 |
| 164 Talavera Road, Marsfield | $4,400,000 |
| 32 Saggart Field Road, Minto | $4,400,000 |
| 50 Virginia Street, Rosehill | $4,330,000 |
| 22-32 Ainsbury Road, St Marys | $4,300,000 |
| 30 Wigram Street, Harris Park | $3,960,000 |
| 17-19 Hinkler Avenue, Caringbah | $3,930,000 |
| 76 Marion Street, Bankstown | $3,915,000 |
| 30 Railway Parade, Fairfield | $3,910,000 |
| 35 Park Ave, Westmead | $3,855,000 |
| 49-51 Norval Street, Auburn | $3,780,000 |
| 16-18 Simpson Street, Auburn | $3,750,000 |
| 332 Guildford Road, Guildford | $3,720,000 |
| 28 Station Street, Harris Park | $3,712,500 |
| 35 Lane Street, Wentworthville | $3,630,000 |
| 41 Majors Bay, Concord | $3,600,000 |
| 32-34 Station Street, Harris Park | $3,550,000 |
| 58-60 Berwick Street, Guildford | $3,550,000 |
| 16-18 Alexander Street, Auburn | $3,500,000 |
| 9+10 / 11-21 Underwood Road, Homebush | $3,500,000 |
| 26 Hargrave Street, Kingswood | $3,500,000 |
| 1 Tornaros Avenue, Penrith | $3,490,000 |
| 1 Gowrie Street, Ryde | $3,430,000 |
| 16-18 Stimson Street, Guildford | $3,400,000 |
| 31-33 Clements Avenue, Bankstown | $3,400,000 |
| 35 Carinya Street, Blacktown | $3,320,000 |
| 152 Old Pitt Town Road, Box Hill | $3,320,000 |
| 9 Parkes Street, Parramatta | $3,300,000 |
| 340 Guildford Road, Guildford | $3,250,000 |
| 18 Denman Avenue, Wiley Park | $3,240,000 |
| 73 Harris Street, Harris Park | $3,215,000 |
| 43 Edward Bennett Drive, Cherrybrook | $3,210,000 |
| 25 Prospect Street, Rosehill | $3,208,000 |
| 53 - 57 Railway Parade, Granville | $3,200,000 |
| 39 Derby Street, Rooty Hill | $3,150,000 |
| 27 Allison Road, Guildford | $3,100,000 |
| 19 Kendall Street, Clyde | $3,080,000 |
| 142 Old Pitt Town Road, Box Hill | $3,050,000 |
| 165 Pennant Hills Rd, Carlingford | $3,005,000 |
| Shop 1,2&3, 258-264 Pennant Hills Road, Thornleigh | $3,000,000 |
| 1-3 Wayman Place, Merrylands | $3,000,000 |
| 12 Hilltop Road, Merrylands | $2,980,000 |
| 1 Paine Street, Kogarah | $2,950,000 |
| 33 Birmingham Street, Merrylands | $2,885,000 |
| 1 Arthur Street, Merrylands West | $2,856,000 |
| 35 Carrington Road, Marrickville | $2,850,000 |
| 85 Oramzi Road, Girraween | $2,825,000 |
| 378 The Horsley Drive, Fairfield | $2,820,000 |
| 20A-22 Rosehill Street, Parramatta | $2,780,000 |
| 35-37 Cann Street, Guildford | $2,750,000 |
| 20A Centenary Road, Merrylands | $2,700,000 |
| 19 Kendall Street, Clyde | $2,650,000 |
| 1 Margaret Street & 5 Anderson Road, Northmead | $2,630,000 |
| 35 Carinya Street, Blacktown | $2,600,000 |
| 28 Stapleton Street, Wentworthville | $2,600,000 |
| 36-38 Leonard Street, Colyton | $2,600,000 |
| 3 Cowper St, Granville | $2,555,000 |
| 45 Treetops Road South Penrith | $2,550,000 |
| 190 Richmond Road Blacktown | $2,500,000 |
| 86 Westbourne Avenue, Thirlmere | $2,450,000 |
| 378 The Horsley Drive, Fairfield | $2,400,000 |
| 1/12 Hillview Road, Eastwood | $2,400,000 |
| 59 Prospect Street, Rosehill | $2,371,000 |
| 46 Birmingham Street, Merrylands | $2,350,000 |
| 84 Cowper Street, Parramatta | $2,350,000 |
| 5 Argyle Street, Parramatta | $2,310,000 |
| 2A Park Avenue, Waitara | $2,300,000 |
| 84 Clissold Parade, Campsie | $2,275,000 |
| 3 Hargrave Road, Auburn | $2,200,000 |
| 37 Powell Street, Homebush | $2,250,000 |
| 11-15 Ward Street, Gosford | $2,205,000 |
| 58 The Esplanade, Thornleigh | $2,195,000 |
| 9&10 / 11-21 Underwood Road, Homebush | $2,181,000 |
| 5-7 Galloway Street, North Parramatta | $2,150,000 |
| 98+98A Elizabeth Street, Riverstone | $2,000,000 |
| 125 Cornelia Road, Toongabbie | $1,900,000 |
| 5-7 Galloway Street, North Parramatta | $1,900,000 |
| 144 Merrylands Road, Merrylands | $1,880,000 |
| 52A Joseph Street, Lidcombe | $1,880,000 |
| 88 Yarrara Road, Pennant Hills | $1,880,000 |
| 86 Cowper Street Granville | $1,850,000 |
| 1341 Elizabeth Drive, Kemps Creek | $1,831,000 |
| 160 Merrylands Road, Merrylands | $1,825,000 |
| 38-40 Manning Street, Kingswood | $1,800,000 |
| 77 Orchard Road, Bass Hill | $1,790,000 |
| 95-97 Peter Street, Blacktown | $1,780,000 |
| 6 Cann Street, Guildford | $1,780,000 |
| 6 Shrike Place, Ingleburn | $1,780,000 |
| 11 Yambo Street, Morisset | $1,725,000 |
| 16 Jewelsford Road, Wentworthville | $1,683,000 |
| 20 Fennell Street, Parramatta | $1,680,000 |
| 1 Franklin Street, Mays Hill | $1,655,000 |
| 331 Merrylands Road, Merrylands | $1,650,000 |
| 5 Sherwood Road, Merrylands West | $1,600,000 |
| 14/410 Church Street, Parramatta | $1,592,000 |
| 264 Metella Road, Toongabbie | $1,590,000 |
| 63 McArthur Street, Guildford | $1,515,000 |
| 30a Carrington Road, Guildford | $1,490,000 |
| Unit 1/ 1-3 Ferngrove Place, Chester Hill | $1,411,000 |
| 3 Memorial Ave, Merrylands | $1,300,000 |
| 12 Fifth Avenue, Blacktown | $1,225,000 |
| 4 Marsh Street,Clyde | $1,255,000 |
| 14 Good Street, Granville | $1,250,000 |
| 179 Military Road, Guildford | $1,245,000 |
| 37 Aurelia Ave. Toongabbie | $1,230,000 |
| 7/7 Stoddart Road, Prospect | $1,200,000 |
| 51 Railway Street, Granville | $1,150,000 |
| 7-9 Flame Crescent Macquarie Fields | Confidential |
| 5 Hopman Crescent, Shalvey | Confidential |
| 7 Edwards Street, The Oaks | Confidential |
| 27 Coreen Avenue Penrith - ASC | Confidential |
| 480 Merrylands Road, Merrylands West | Confidential |
| 33 Hawkesbury Road, Westmead | Confidential |
| 538 Woodville Road, Guildford | Confidential |
| 7 Pipehead Crescent, Guildford West | Confidential |
| 9-15 Orcam Lane, Rooty Hill | Confidential |
| 2 Record Street, Goulburn | Confidential |
| 44 Kibo Road, Regents Park | Confidential |
| Industrial Lots, 16 Chapman St, Werrington | Confidential |
| 711 The Horsley Drive, Smithfield | Confidential |
| 990 Victoria Rd, West Ryde | Confidential |