Are you a property owner looking to lease your commercial property? Making a strong first impression in your online marketing is crucial to attract potential tenants. In this blog post, we will discuss the importance of online commercial leasing marketing and how it can help you find the right tenants for your property. With a professional and informative approach, we will guide you through the process of making a positive impact in the competitive leasing market.
Key Elements of Effective Online Commercial Leasing Marketing
When advertising a property to the leasing market, it’s important to understand that capturing your entire audience is key. It’s a combination of strategic broadcasting, reaching not just a wider audience, but precisely targeting those actively seeking a specific asset type.
It’s about reaching out to potential tenants who may not necessarily be looking in the market but being able to showcase to them the opportunities for them to upsize, downsize or to highlight a property that might be more suitable and appealing to them then their current location.
Listing commercial properties on popular online platforms
An investment into an extensive marketing campaign can be the difference of reducing any vacancy period and giving you peace of mind that you have given the real estate agent all the tools to give you as many options when determining which tenant to choose.
When listing a property online, we recognise that enquiries come from a range of websites with the main two being Realcommercial.com.au & CommercialRealEstate.com.au. These two websites dominate when it comes to obtaining inquiries and it’s important to be on both, but also being on as many reputable and relevant platforms as possible is ideal. This could be a combination of Social Media posts, Agents databases and specific online distribution channels such as the Medical Journal or the Australian Doctor if your asset was suitable for a medical tenant.
Within the listing it’s vital to display the asset in its best form, giving the best first impression possible. This means removing clutter, selecting the right photos, angles and in the correct order and articulating how a tenant could utilise the space.
Utilising social media to target a larger audience
Social media has become an essential tool for businesses seeking properties for lease. With the majority of people spending a significant amount of time on platforms like Facebook, Instagram, and LinkedIn, it’s crucial to have a strong online presence.
How we leased 4/370-376 Church Street Parramatta within 2 weeks
In the initial stages, a dedicated real estate agent had listed the property online with what seemed like a solid marketing approach. However, despite their best efforts, weeks turned into months without any promising leads. The property sat in virtual silence, its potential hidden behind the virtual curtains of the digital realm.
Recognising the need for a fresh perspective, the owner of the property decided to switch gears and enlist the property with Ray White Commercial Western Sydney.
Upon taking over the listing, the Ray White Commercial team crafted a customized marketing package that aimed to showcase the property’s unique attributes to attract the right kind of tenant.
One of the key strategies they implemented was making sure the online listing was at the forefront of tenant’s minds but placing it on an Enhanced Listed rather than the Basic Listing it was previously displayed on.
Furthermore, Ray White Commercial employed a multi-channel approach to reach a wider audience. They curated compelling visual content, including high-resolution images and professionally crafted videos that highlighted the property’s features and its strategic location. These visuals were strategically distributed across various online platforms, social media channels, and real estate websites.
The property’s online visibility skyrocketed and within two weeks the property was leased!
The story of 4/370-376 Church Street Parramatta stands as a testament to the transformative power of strategic marketing and technological innovation.
How can I lease my commercial property?
Don’t miss out on the opportunities that online marketing can bring. Get in touch with our leasing team today and let us help you make the right first impression. Together, we can make your property a sought-after destination for businesses looking for their next commercial space.